Judging Panel

David Cooper

Group Marketing and Distribution Director


David Cooper has nearly 35 years working in financial services. He has operated in a number of sectors including retail banking, general insurance, personal credit, actuarial consulting and for the past decade, the retirement industry. He has worked for a variety of large organisations including GE Capital, Centrica plc and Bradford & Bingley as well as much smaller growth businesses such as the founder of enhanced annuities, Stalwart Assurance, and since 2006 Just Group.

David is a non-executive director of Origo Services Limited, the software standards and services supplier.

Simon Ellis

Global Head of Client Segments

HSBC Asset Management

Simon Ellis is the Global Head of Client Segments at HSBC Asset Management (AMG,) responsible for client strategy for global banks, wholesale channels and corporate pensions. His role encompasses strategy, sales, marketing, product and client service for the asset management needs of the Group's key clients globally. He is also leader of AMG's market response to MiFID 2 and Brexit, and a non-executive director. He has been in financial services for over 30 years, including spells with Henderson Global Investors, Axa Investment Managers, Fidelity and Legal and General. He has been head of retail in three of those companies, and CEO of multi-manager services in two of them, so has a very broad experience of fund distribution and key account management. Simon is a recognised industry spokesman and has been heavily involved with the UK's Investment Association over the years including having been a non-executive director of the association.

Martin Fox

Managing Director

Bulletin Marketing

Martin has had a career in financial services marketing. This has included a range of roles at Legal & General, Marketing Director at Prolific, and General Manager Marketing at Pearl Assurance.

He then became Managing Director of the strategic marketing arm of a London agency.

Today he is Managing Director of Bulletin Marketing, where he is heavily involved in the tax efficient market, including chairing the Research, Education and Marketing committee for the EIS Association.

Brendan Llewellyn


Marketing Edge

Brendan Llewellyn, Director and Co-Founder of Adviser Home - helping advisers run and develop their practices - has over 30 years' experience in management, leadership and marketing. He has worked as a consultant and coach with over 50 companies from leading multi nationals like GE Capital, Barclays and Aviva through to a range of SMEs, focussing on strategy, proposition development, communication advice and delivery. In delivering consultancy he draws on 20 years' experience in corporate management. His particular focus is the inter-relationship between strategy and communication. He has a regular thought piece commenting on the financial services sector with Incisive Media - "Armchair Critic"

Philip Martin

Marketing Director


Philip joined Openwork in 2011 from F&C Investments. Previously, he was the one of the founding directors of Nucleus Financial Group, having successfully co-run his own consultancy business, the abacus, specialising in strategic and propositional projects with a range of life company, regulatory and asset management clients. He is responsible for the development of Openwork's investment solutions and all aspects of Openwork's marketing and PR.

Anne-Marie McConnon

Chief Marketing Officer International

BNY Mellon Investment Management EMEA

Anne-Marie is an internationally experienced asset management marketer whose career spans more than 20 years. She is currently Chief Marketing Officer - International at BNY Mellon Investment Management.

Prior to joining BNY Mellon, she held a number of senior positions at M&G Investments, including Head of Pan-European Marketing. During this time, she pioneered the launch of the first financial blog in the industry - Bond Vigilantes alongside the M&G fixed income team.

AT BNY Mellon, she has spearheaded game-changing initiatives such as the donation of the boat race sponsorship to CRUK as well as creating innovative new approaches to areas such as content marketing including creating an award-winning investment editorial team. She has recently been named Investment Week's Marketer of the year for the second time (also awarded in 2015).

Natalie Orringe

Group Innovation Director

Teamspirit UK

Natalie has worked in PR for over 15 years and joined Teamspirit nine years ago as a founding member of Teamspirit Public Relations, contributing to its rapid growth to the second largest financial specialist agency in the UK. Natalie has been a board member of Teamspirit Group for seven years and, in a newly created role, champions innovation across the agency, including supporting the development of new propositions and strategies. As part of this role, she leads Teamspirit's dedicated fintech practice, Propel, which applies purpose led, agile communications to accelerate clients from start up to scale. Key clients include Trussle, the UK's first online mortgage broker; pay as you go car insurer, Cuvva; and, the tenant first property investment platform.

Natalie's award winning career experience includes delivery of UK/European communications strategy for global property agent CBRE; launch and consumer campaigning for shared value insurer Vitality; creation and launch of the Silver RPI for Age UK (Enterprises); global content delivery for Barclays Group; launch of Barclays LifeSkills for Barclays Global Retail Bank; and national media and stakeholder engagement to support Government backed Careers and Enterprise Company.

Alongside, Natalie is a Trustee for Brighton and Hove based charity, Impetus, dedicated to tackling isolation within our city; and founder and editorial consultant to the YouTube campaign 'Raising Awareness of Developmental Language Disorders' that has reached half a million people globally.

Mike Saren


University of Leicester 

Professor Mike Saren is from the School of Business at the University of Leicester where he is Professor of Marketing. He has an honorary fellowship of the UK Academy of Marketing, a PhD from the University of Bath and a visiting professorship at Birmingham University. He was a joint winner of the George Fisk 2012 Macromarketing award and founding editor of the journal Marketing Theory. His recent books include:

Saren, M (2018) Marketing Graffiti 2nd edn: The Writing on the Wall, Routledge, Oxford
Baker, M and Saren M (eds) (2016) Marketing Theory: A Student Text 3rd edn, Sage Publications, London
Stewart, D and Saren, M (2014) The Marketing Pathfinder: Key Concepts and Cases for Navigating the Marketing Process, Wiley, Chichester


Andrew Waterworth

Managing Director


Andrew has worked in financial services communications for over 30 years and in 2012, established the London office of New York headquartered, Prosek Partners LLC. During his career he has advised many of the world's leading financial and professional services brands on their reputation and corporate image. Andrew is Managing Director and Head of the London Office for Prosek UK and maintains an active role in advising clients across the firm's London and New York offices, as well as building the consultancy's franchise in the UK and in Europe. He specialises in asset management and in the bordering subset of suppliers (software / fintech / risk management / data) that support the investment industry. In addition to helping companies build reputations and delivering business impact within broader marketing campaigns, he is also experienced at crisis management work and in defending the reputations of both established as well as emerging financial services companies.

Outside his consulting role, Andrew is a UK Founder Member and Board Director of the Insurance Industry Charitable Foundation. The IICF is the first charitable foundation of its kind which represents the insurance sector at the industry level, collectively providing grants, volunteering service and leadership programmes to local communities across the UK.

Before establishing Prosek's London office, Andrew held senior agency roles at Ludgate Communications and Financial Dynamics (now FTI Consulting) where he established and lead the Financial Services practices.