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Proposition Development - Asset Management

This award is open to any business operating in the asset management sector for a new launch or development of a product. The judges will be looking for evidence that the thinking behind the new or developed proposition was new, innovative and made a positive impact on the market.

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Proposition Development - Discretionary Fund Management/Wealth Management

This award is open to any business operating in the discretionary fund management and wealth management sector for a new launch or development of a product. The judges will be looking for evidence that the thinking behind the new or developed proposition was new, innovative and made a positive impact on the market, preferably to the direct benefit of the customer.

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Campaign Innovation

This award is also open to all businesses operating in the investment sector. The campaign may be B2B or consumer orientated or focussed on intermediaries or indeed the provider community. We are looking for genuinely new ideas and execution. The judges will compare entries featuring single medium against campaigns spanning multimedia; they will be looking solely for evidence of new thinking, innovation either in message, creative approach or media.

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Thought Leadership Work

Thought Leadership is increasingly being used as part of a marketing project, but how effective is it? The judges will be looking for new thinking applied to the investment sector in the form of published research, papers, blogs, and market commentary in an organised series or an academic paper. The papers must have been published in 2018 or 2019. The context may be any aspect of direct relevance to investments, for example investment or markets performance, investor behaviour, pricing models or governance. This award is also a chance for academics and their institutions to showcase their work. The entry must show the judges the impact the thought leadership work has had.

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Most Innovative Events

This award seeks to recognise the company with the most innovative and effective approach to events. The judges will of course be looking for evidence of new thinking and for an approach to events which recognises the needs of the audience. Entries should relate to events which took place in 2018 or 2019. Eligible events include adviser events, events aimed at providers and events aimed at staff of investment businesses including face to face and virtual events.

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Sponsorship of the Year

From sporting events to cultural activities to individuals, if you show your support for the community or encourage excellence through your various sponsorship programmes we want to hear from you. Judges will look for evidence that the sponsorship offered something different, new thinking and real innovation. They will also look at how well the sponsorship met the company's objectives, its overall execution and the impact it had. Entries should relate to sponsorship which took place in 2018 or 2019.

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Best Use of Social Media

This award seeks to attract entries from all companies in the sector using social media in its marketing with either advisers, consumers or both. It is also open to firms using social media in their research or in their internal communication. The judges will be looking for evidence that entrants have really thought about social media and its transformational potential and created innovative solutions in terms of the objective, the media used, the content development method and the execution and how it was used in an innovative way.

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Best Use of Data

This award is looking for new ways to use data. This might be in the identification of a new insight, a new business solution. Or the innovation may lie in the data source, aggregation methods or in user access. Entrants should highlight how the use of data has driven company or campaign success, with a clear line to connect implementation and results.

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Best Website - Asset Management

This award is open to all businesses operating in the asset management market. The entries will be judged on how the business has used web to stretch the capabilities of the medium. Entries will succeed if the entered site stands out from the crowd in terms of its design, excellent user experience, content and its enhanced engagement with customers.

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Best Website - Discretionary Fund Management/Wealth Management

This award is open to all businesses operating in the investment market. The entries will be judged on how the business has used web to stretch the capabilities of the medium. Entries will succeed if the entered site stands out from the crowd in terms of its design, ease of use and content.

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Most Innovative Direct Consumer Proposition

The entries should demonstrate how its core consumer proposition really adds to the choices available to users, will help narrow the advice gap and deliver real value to clients. Note – as many propositions in this sector will be new the judges will focus on innovation in proposition, ease of use, quality and clarity of information for the user and evidence of marketing and communication innovation to support the venture. This can include Robo-advice models

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Digital Marketing Campaign of the Year

This award is open to all businesses operating in the retail financial services - or agencies working on their behalf - that have undertaken a digital marketing initiative, targeting retail consumers, intermediaries or other businesses in 2018 or 2019. The judges will be assessing innovation in the media, message and execution.

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Content Marketing Campaign of the Year - Retail

Entrants in this category should demonstrate the use of compelling content to engage in the retail financial services market and so help achieved commercial or other objectives in a content-based marketing campaign. In addition to demonstrating creativity and innovation, submissions should produce evidence (preferably quantifiable) of impact in achieving tangible objectives, such as return on investment as well as the integration between the content and the marketing campaign through the different mediums.

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Content Marketing Campaign of the Year - Institutional

Entrants in this category should demonstrate the use of compelling content to engage in the institutional financial services market and so help achieved commercial or other objectives in a content-based marketing campaign. In addition to demonstrating creativity and innovation, submissions should produce evidence (preferably quantifiable) of impact in achieving tangible objectives, such as return on investment as well as the integration between the content and the marketing campaign through the different mediums.

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Open Innovation Award

This award is also open to all businesses, big or small, operating in the financial services market. The initiative may be B2B orientated or focussed on intermediaries or indeed the provider community. We are looking for genuinely new ideas and execution sourced from anywhere in the business. The winner may be drawn from smaller firms such as advisers running local campaigns or from international groups. The judges will compare entries featuring a single medium against multimedia initiatives; they will be looking solely for evidence of new thinking, innovation either in message, creative approach or media.

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Marketing Team of the Year

Open to any marketing team working in the retail financial services. We are looking for teams that have made significant strides in promoting the brand they work for through marketing activities, can clearly demonstrate a major contribution to the success of the business they work for and have shown innovative and original thinking in their messaging. Entries must show evidence of innovation in terms of one or more of – how the team relates to the business overall, how the team is structured, the types of people in the team, the team ethos.

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Marketing Leader of the Year

*** Nominate yourself or your colleague *** This award is open to marketers in a senior/heads of role within the company. The marketing leaders will be making a difference to the investment industry over the last year, adding value for customers and providers, growing brands and working a series of objectives concurrently and pulling all parts of the team together. A nomination process will run for 2019 awards. Marketing leaders nominated will then be asked to submit an entry form once the entry period closes.

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Marketer of the Year

*** Nominate yourself or your colleague *** This award is open to marketers in a junior/executive role within the company. Good marketers act as the lynch pin for their products. To win this award the judges will be looking for a marketer who can clearly demonstrate a genuinely fresh and innovative approach to the role. A nomination process will run for 2019 awards. Marketers nominated will then be asked to submit an entry form once the entry period closes.

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Sales Professional of the Year

*** Nominate yourself or your colleague *** To win this award we are looking for a salesperson that has a professional attitude, great relationships with fellow salespersons, marketers, management and clients. They will need to demonstrate responsiveness to new marketing ideas, taking on innovative and fresh methods to selling, and will have enthusiasm and commitment to the asset/wealth management industry. A nomination process will run for 2019 awards. The sales professional nominated will then be asked to submit an entry form once the entry period closes.

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Agency of the Year

Open to all agencies working in the investment sector that create advertising, PR, digital, design, content or planned media for their clients. All work specified in your entry must be from 2018 or 2019.The judges are looking for evidence of fresh, new approaches for clients – new ideas, new ways of using media, new ways of developing message and content.

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Employee Engagement Initiative

In a rapidly changing world of work, to engage employees consistently requires creativity and adaptability. The winning entry will highlight those who are breaking the mould and creating innovative new ways to drive employee engagement through internal communications. This could be with wellbeing programmes, training and education, and/or diversity or charity initiatives.

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Corporate Social Responsibility Award

This category will award the company who has shown the most relevant new thinking in addressing Corporate Social Responsibility (CSR) issues, including sustainability and ESG issues in terms either of the operation of their own business or in terms of their behaviour as fund managers influencing the CSR policies of the managements of fund holdings. The category is also open to companies who have been successfully innovated in making CSR part of their products or funds appeal to private or professional investors.

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Outstanding Contribution Award

This special category will be given to the individual working within or for the investment sector who has shown outstanding long term commitment to new thinking. Entries can be from individuals or their colleagues and must show multiple examples of an innovative mind set working for the benefit of the sector and its clients. NB The shortlist for this award will be judges choice. There is no entry for this award.

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Judges Award

This award will be given to the category winner who in the opinion of the judges has best demonstrated the IMAIA ethos by exhibiting new thinking leading to innovation driving real beneficial change in the investment market. There is no entry for this award.

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