Fiona has over 20 years' experience in the asset management industry, working across the marketing mix both direct to consumer and to UK intermediaries, as well as several large rebranding projects.
She started her career at Friends Ivory & Sime, one of the first providers of commission-paying wrappers for investment trusts, delivering campaigns for successful investment trust rollovers, VCT fund raisings and product launches and was subsequently responsible for investment trust customer acquisition at F&C. She developed and delivered the strategy for marketing F&C's risk-targeted multi-manager funds to distribution partners for several years and managed the integration and re-branding of two multi-manager ranges on F&C's acquisition of Thames River. She is currently responsible for marketing BMO's ETFs and single strategy Oeics to UK intermediaries.
Fiona holds a BCom (Hons) in Business Studies and Law from the University of Edinburgh, is a Chartered Insurance Practitioner and a Fellow of the Institute of Direct Marketing.