Kirsty is a strategic communications advisor, business leader, award-winning marketeer and fintech advocate. With over 20 years' experience in marketing communications. At the height of the 1980's boom she helped to market the first pet insurance, Pet Plan, in the UK before moving into publishing with The Scotsman Publications, where she launched the first Scottish Sunday newspaper, Scotland on Sunday. She then went on to set up one of the first digital marketing consultancies in Scotland advising a diverse mix of clients. In 2000, during the dotcom boom, she joined a brand new agency, Teamspirit, which is now part of the Chime Group, specialising in financial services. She works with a broad range of financial and investment clients, helping them transform their brand experience for the better.